SEO tips to Optimize Ecommerce Websites

Ecommerce website posses an inimitable quality designed to escort the visitors to make an online purchase. Ecommerce Website design and seo e-commerce websites is equally a difficult task as e-commerce web development. It is unlike other website development as it requires to be eye-catching, well-ordered and apply the right colors that matches the website character. Both the web designer as well as the search engine optimizer requires judging an array of online promotion ethics while designing and optimizing an ecommerce website.

Some important guidelines for optimization of ecommerce websites are:

  1. Title and Meta tags: Every page of a site should contain appropriate metadata based on the keywords one is trying to rank for. The page title should be unique and limited to 70 characters and the page description to 150 characters in order to optimize a site for major search engines.
  2. Optimize Product descriptions: Contents of a site should be given precedence as Search engines give importance to excellent quality content which is ought to be considered as an enduring SEO approach. Addition of editorial product reviews, how-to pages and guides to complement the products should be taken into consideration.
  3. Optimize navigation: The thought behind Optimizing navigation is to keep product pages and category pages close to the core source. This will aid search engines discover and index the Product pages faster.
  4. Improve internal linking:  Linking wittily among products and categories can facilitate the SEO by giving additional power of certain pages. Breadcrumbs are helpful to link from product pages back to the category page, however also linking from the FAQ section to a product or even between products helps.
  5. Website loading time: The time taken to load a webpage is important for SEO and for increasing conversion rates. To test how quickly (or not) your pages are loading and to view helpful suggestions use a page analyzer tool.
  6. Sitemaps: An HTML site map and XML site maps facilitates both latent clientele and search engines. The XML site map is helpful in indicating to the engines which pages are accessible on the site and to guarantee as many as feasible get into the index. The HTML site map is used to let the clientele to locate product and category pages swiftly.
  7. Amalgamate homepage versions: Some e-commerce sites contain numerous versions of their homepage and the outcome of it is inferior performance. In order to check the existence of a number of similar versions, one should use content duplication checker. It will lend a hand to reduce plagiarism of the contents.

  1. Web Hosting: It is very essential to have superior web hosting as bad web hosting averts the existing as well as the latent customers from finding the site and might put a stop to it from receiving and staying totally indexed in the search engines. The online reputation might be at a risk of getting ruined entirely.

  1. Customer Support: Do consider implementing a live chat software at the Time of ecommerce web development. A live help & Support may encourage buyers who are confused to ask for Help. Live help software and Good customer support Help in closing more sales.

Search engine optimization for an E-Commerce website is a lot more difficult, prolonged and costly process than optimization of other type of websites. Nevertheless a properly designed vibrant optimization setup is an incredible way to get incremental traffic for definite searches, particularly higher converting long-tail product queries.

Best of Luck for your Sales! 
source : Seo training institute


  1. The tips are really good. The process of optimizing an ecommerce website is very challenging and do takes time but all these points are of great help. Thank you for these quality ideas.
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  2. Really i appreciate, this is very best information, Keep more posting.
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