But Here question arises which approach is better fo clients ? is It depends on your budget ? If you want more search engine traffic fast and you have no problem is paying for it, then PPC might be right for you. What do you Search engine Marketing Experts think ? Would you like to debate on this Issue ?
When Is It Best To Use Pay Per Click ?
So, when should we use Paid search Promotion or Pay per Click ? Here are some circumstances when Pay per click can prove affective for an online business.
1. When we Need Results Instantly.
2. When we Need highly targeted Search traffic.
3. When your website is not Search engine Friendly. < Developed in flash , Frames etc >
4. You have the Money to Invest and a Proper ROI plan.
My Advice to All:
Search engine Optimization and Pay Per click , Both are beneficial and Both have their own Pros and Cons. So My advice to you is combine both Techniques with care and enjoy the advantages and lead generation capability by reducing their disadvantages or Negative Impacts. However, you should have both type of Marketing campaigns overseen or Run by the same Internet Marketer and Marketing Company.